Many business owners face costs in the early days of opening. It can feel like a one man show wearing all of the hats that are required to keep things afloat. The options for small business owners when it comes to a website can feel overwhelming. As website professionals, we want to set the record straight when it comes to affordable websites and how you can get the most bang for your buck.
Do It Yourself
Many small business owners choose website builders such as Wix or Squarespace to build their own website. The startup costs can be low but there are often some drawbacks to this approach. The learning curve to use some of these builders from someone who may not have used them in the past can definitely take some time to overcome. In the event of something happening on your site where you need support, it can take time to chat with an agent and get a resolution.
Simple Website
There are other companies that will offer affordable websites, but it usually comes at a cost. Companies offering to add your page content into a design that often is not very customizable. Others may also like to hold the “keys” to the site and require a monthly fee for any changes you might require.
Custom Websites
Here at Web Strategies, we offer fully custom website solutions that always start with a sit down with you to fully grasp your goals and brand before we start building your site. We always include a full testing panel and training to make sure you can make edits yourself. Your website belongs to you and we give you the freedom to take it with you if we ever part ways. Support is always just a call away. There are ways to make a custom website an affordable option! Websites without extra functionality and as few as five pages will get a small business very far. We believe that a small website that represents your brand well is better than a bigger one that doesn’t. We can also break out projects into phases, ie: starting with a small site with a few pages and upgrading or adding more complex features at a later time.
If you’re a small business looking for an affordable website option, there are many different ways to approach it. You may not think there is nothing different between a website you build yourself and one made by a professional, but your customers will recognize the user experience and cohesion of a professionally built website. Give us a call to discuss affordable website options and how we can best assist you with your marketing goals. We love helping small businesses thrive!