Twitter is one of the most popular social media platforms today. It can be an informative, useful tool for some businesses and a fun, interactive tool for others.
Many businesses begin using twitter by simply signing up and tweeting. Businesses should begin by thinking of a content strategy and how they will use the tool to benefit their business.
It is always important to release content that is valuable for the audience, but you may feel limited with only 140 characters.
If you follow the 4-1-1 rule, your business and twitter account will do just fine.
The rule states for every one self-serving tweet, post, or update, a brand should share four new pieces of content, and one re-share.
It is important to create your own content, but also interact and share with others. This rule will increase engagement and interaction for your business.
You can visit the following websites to learn more about the 4-1-1 rule.
Should Your Social Media Strategy Follow The 4-1-1 Rule?
Don’t Worry: Content Marketing Can’t Kill Social Media
Twitter Marketing: The 4-1-1 on Building Your Following
If you are overwhelmed with social media or just need some advice, Web Strategies will assist you and your business with any social media matters you have.