50/50 Taphouse opened in Historic Old Town Winchester to a crowd of beer fans in December 2014. 50/50 is a casual Taphouse with a relaxed atmosphere where you can try 50 different beers alongside 50 different burgers (hence the name, 50/50). 50/50 needed a brand new presence which began with a logo. Their focus on industrial design and their love of the color orange led us to create a simple yet stylized logo that can be used with any medium. They have embraced their new logo using it in signage, online and on marketing collateral.