It seems like everything centers around branding these days. Those who have clear brands will stand out, while those who fail to convey their message will go unnoticed. But sometimes, we need to do a branding check-in and see how things align. Here are some points you can check to know if it’s time for your company to re-brand.
If you do a review of your internal values and recognize that they aren’t aligning with your visuals.
Our brand assets convey so much meaning through simple form and shape. What may have originally reflected your business may no longer be working due to a shift in company values over time. This could be as simple as a company name change or a new representation of the current name. This recognition could be the change you need to be seen in a new light.
If it’s been over 10 years.
Styles change faster than you think. Sometimes you may feel that you’re holding on to your history by not re-branding. However, there are ways to bring that history back to life and hold the values that make your company unique while also refreshing your look and feel. Companies that look like they have been stuck in the early 2000s often get passed over as the user feels they haven’t adjusted or improved, possibly making for a lackluster or dated product.
Your company has recently changed hands or has undergone a merger.
Whether we like the change or not, change constantly happens within a company. With new leadership comes different directives or maybe a new target audience. A merger could also shift values and directions. If the brand becomes confusing or muddled after this transition, it can be helpful to re-brand and clearly define the new path forward for everyone involved; you and your clients.
When Web Strategies underwent our re-branding in 2016, we all knew it was time. With a change in location at our then new office, it was the right opportunity. Our team felt energized and excited to see the change and participate in the process. Our clients recognized our fun shift and paid attention to how we were showing up. If you’re considering re-branding, call us to set up a branding audit and discuss how you can improve.