Beth J. Bates

Managing Partner


Beth Jackson Bates is a jack of all trades in the web world. In 1998, Beth founded Web Strategies, a digital marketing firm specializing in helping businesses connect with customers. She’s been in the web business for over 18 years and enjoys putting a new twist on traditional web technology. She helps her clients understand their business needs and how digital marketing strategies and tactics fulfill their goals.
In 1995 Beth began her career developing small brochure web sites for family and friends and realized that she had a real passion for technology. In the early years she developed websites, but quickly moved into managing large, custom software development projects.

From 2001 to 2006 she consulted with USA TODAY, where she supported the Education and Circulation departments with projects ranging from new websites to application development. During her time at USA TODAY she was a three-time Jewell award winner for business innovation. She also has 15 years experience working with associations and nonprofits.

Beth founded, Inc. in 2003 to help fill a void in the animal welfare community. is a 501(c)(3) nonprofit organization dedicated to educating potential dog owners on dog selection and care and supporting the efforts of rescue groups. We believe that by assisting with good dog-owner matches, we’ll give each family the best opportunity for a life-long relationship with their new dog and help to keep dogs out of shelters. She currently serves on its board of directors as president.

Beth is also vice president of The Winchester Main Street Foundation.

She lives in Bentonville, VA, with her husband, Mark, four dogs (Willy, Mickey, Vivian, and Bruno) and two cats (Zesty and Tangy).

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