Root Instance Logo

Root Instance is a new IT company located in the Washington D.C. metro area that reached out to Web Strategies to design a custom logo.

The concept of translating the traditional search binary tree into an abstract graphic was central to this project. It was truly a collaborative effort between the client and the graphic designer, and the end result is a modern, sophisticated logo that communicates the level of professionalism and expertise that Root Instance will provide to their clients.