Groundhogwear is a Punxsutawney, PA area business that provides in-house design services and products for Groundhog Day and the legendary Punxsutawney Phil. In an effort to update their online presence and expand their marketing reach, they came to Web Strategies for a website redesign.
The first priority was improving the functionality of the site to make the shopping and checkout process as seamless as possible. We achieved this by reorganizing product pages, prominently displaying products on their new homepage, and integrating WooCommerce to streamline order management on the back end.
We used their existing branding as a jumping-off point for the aesthetics of the new site and added a blog to aid in their cross-platform marketing and help drive users to their website. The result is a modern, functional, and charming website that reflects the quality of their company’s products and services, and provides them with the tools to successfully expand their online marketing.