Rally in the Alley Poster

Rally in the Alley kicks off the season for outdoor festivities in Old Town Winchester every spring and features an assortment of local beverages, food vendors, crafts, and live music. In coordination with the website, we used bold colors and typography to balance the casual feel of asymmetrical beer and guitar images. In tandem with the event’s location, strong vertical lines mirror the road stripes of the parking lot, with the beer and guitar adding variety in color and asymetrical designs.