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Learn more about WordPress, website security, our latest projects, our team and other random thoughts….enjoy our blog!

Using Abandonment Emails In Your Marketing Strategy

Using Abandonment Emails In Your Marketing Strategy

You seemed to have left something behind…let us help you retrieve it! Cart abandonment emails are sent to customers who have added items to their cart and left the site before checking out. These emails can be an effective marketing tactic to increase...

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Why Non-Profits Need to Invest in their Website

Why Non-Profits Need to Invest in their Website

Non-profits often focus on the tasks at hand, of course with their top priority being the goal of raising funds for their organization to operate on. An important factor that gets overlooked and should be a priority is proper marketing both online and in...

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Voice Search and Content Readability

Voice Search and Content Readability

As Google is focusing more on voice searches and mobile indexing, content readability is increasingly becoming a top priority with Search Engine Optimization (SEO). First, you must provide the content! It’s a constant reminder that content is still king...

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Making LinkedIn Work For You

Making LinkedIn Work For You

LinkedIn can often be the “forgotten” Social Media, but it’s a powerful tool when used to its full potential. Making LinkedIn work for you is about making those professional connections and expanding your reach through your professional development and...

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Building Emotion Into Your Website

Building Emotion Into Your Website

The key to pulling someone into your website is to create a connection. By building emotion into your website you open your chances of relatability. It sparks something in the user that makes them want to keep exploring. It brings out an emotion that...

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How to Handle a Negative Review

How to Handle a Negative Review

Many businesses have a hesitation with creating an online profile for the one fear of getting a negative review or snarky comment from a disgruntled customer or former employee. It's not worth missing out on crucial marketing avenues for the fear of "what...

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Update on Meta Description Length

Update on Meta Description Length

As a part of Google’s Mobile Indexing movement, they have now reverted back to shorter meta descriptions. Less than 6 months ago they had expanded the character allotment in the meta description from 160 characters to around 320 for SEO purposes. In recent...

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What the heck is GDPR?

What the heck is GDPR?

European Union General Data Protection Regulation (GDPR) These new privacy protections taking effect on May 25, 2018, in Europe help ensure that companies such as yours operate in an accountable and transparent manner. The regulation places limits on the...

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Creating a Professional Bio

Creating a Professional Bio

Having a professional bio is an important part of your branding. From personal to company bios, from websites to directories and social media, almost all online marketing allocates a section for describing who you are and what you have to offer. Whether...

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How Often Should I Post and When?

How Often Should I Post and When?

How often should I post and when? The first question I get asked when providing any social media marketing tips and tricks. Saying “it depends” is slightly underwhelming as an answer, but it rings very true. On the other hand, there are helpful studies and...

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