We use a proven method to ensure that your project unfolds at the highest standard and to your exact specifications and needs. The method is designed to assist us in providing you the highest quality service possible while staying true to your business plan. We begin with discovery process – the step that all the following phases hinge on. Using the discovery process as a road map, we will use your objectives and business requirements to guide us through the visual design and development of your project. Finally, we will be there with you every step of the way on during the launch of your new campaign!
Digital marketing and social media provide a platform for people to communicate, engage in social movements and share ideas. It enables them to relate to each other in ways that they have never been able to before.
While execution is key, analysis and planning is critical to successful execution. Creating a digital marketing strategy for your overall marketing campaign will allow you to better understand who you are targeting, why you have chosen them and what you expect to achieve as a result of the campaign. Your strategic plan will include:
1. Detailing Your Goals
We will work with you to outline your high level goals. What do you want to get from your social media marketing strategy?
2. Determining Your Target Market
A critical factor to success social marketing is determining your target market. While you’ll want to reach as many potential customers as possible, the key is conversion – turning engagement into sales.
3. Determining and Analyzing Your Competitors
We will determine who your competitors might be and will analyze their tactics to see how we can improve on their methods. We will also assess who they are reaching and how.
4. Measuring Success
We will measure the success of your strategy based upon your goals. Once the strategy is determined, we will establish a set of tactics that will allow us to carry out the plan. We will work with you to implement the tactical plan as well as support you in your efforts to maintain the plan and assess success.
We use a five-step method to ensure that your project unfolds at the highest standard and to your exact specification and needs. The process is designed to assist us in providing you the highest quality service possible while staying true to your business plan. We begin with discovery, the step that all the following phases hinge on. Following the discovery document we will use your objectives and business requirements to guide us through the visual design and development of your project. Finally, we will be there with you every step of the way on during the launch of your new website!
During the discovery phase we will begin with an in-depth Q&A session. This intense study of your business, your goals, your audience and your expectations for your project will help us build a customized strategy for your new website. Based on these initial conversations we will draft a discovery document that will become the project’s road map, both for your internal stakeholders and for our team.
2. Visual Design
Using the discovery document that we have worked together to complete, we will move into the visual design aspect of your project. During this phase we will work according to our predetermined plan to bring your ideas and goals together in a visual display that enhances the brand of your company utilizing creative, modern, media and website design.
3. Development and Testing
We realize that each website is as unique as the individuals behind the company and want to ensure that the development of your website is as unique as you are! That’s why custom elements are hand-coded according to best practices. We use our quality assurance process to make sure that your site functions and flows exactly the way that you want it to.
Finally, when all the design elements are in place and the development of your site is completed we will be with you every step of the way during launch day! In addition to getting your new website off the ground we will provide you with some tips on letting the world know about your business.
5. Maintenance and Metrics
Once your website is live, we won’t disappear like some companies. We are always there to support you with content maintenance, software upgrades, online marketing and more. We will also help you understand your website traffic metrics and what they mean to your business. We are part of your team. We care about your business and will be by your side every step of the way. Additionally, we can help with search engine optimization, content writing and digital marketing to ensure that your website not only looks good but that your message is carried through your content.