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Why Use Facebook Ads?

Facebook Advertising is now one of the most effective tools out there to grow your business, create loyal customers, and generate leads and sales. Here are just a few reasons why Facebook Advertising is hugely exciting for marketers: Audience size: Facebook now boasts...

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Facebook’s New Pages Layout 2016

Facebook is at it again, making big changes to the Facebook Pages layout. We first noticed the changes in July and immediately realized that Facebook is rolling these changes out a little differently than normal. For instance, some people at Web Strategies have the...

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What Makes a Compelling Title

Titles are what sell your content. They are the first thing readers see in search engines, in email, and on social media. But, they're often the hardest part of content writing. It's no surprise, then, that one of the most common questions we get is 'What Makes a...

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Secure Your Website.. Today!

If you have a website, you need to secure it. In the 90’s, if you were among those first using email in the mainstream, you will remember that it was important to be worried about opening emails with strange attachments. Fast-forward to the present day, where threats...

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How To Deal With Negative Online Reviews

Negative reviews aren't always bad. While your goal is to get good reviews, you’ll most likely encounter a bad review or two. It just happens. The good news is that the reviews themselves aren’t always bad for business. What's more telling is how you handle it. When...

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3 Key Elements of High Quality Content

As SEOs and internet marketers, we always find ourselves suggesting that clients create "high quality content,” or “link-worthy content.” But it's not just something we say. We believe high quality content is mandatory if you want a good site ranking....

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Are Your Brand Colors Recognizable?

Do your branded colors convey the right message to your customers? In marketing, the use of color is just as important as what you're saying. Certain hues evoke feelings of honesty, power, passion or forward thinking — think blue for security, green for health,...

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Designing Print Materials That Match Your Branding

While website/social media branding is fundamental to marketing, there are lots of times you need print materials to make a great real-world impression. Just think – while web pages are often skimmed in less than 15 seconds, your print materials can live in offices...

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Understanding Facebook Ad Guidelines

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens....

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Boost Your Facebook Reach, Organically

In 2015, the top social networks drove 31% of all traffic to websites. Facebook alone was 24.63% of this traffic. As Shareaholic stated, “The shift from search to social isn’t just in progress: it’s already here.” That's why all businesses need to get really serious...

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What Pokemon Go Means For Small Business Marketing

The speed at which Pokemon Go has spread is unprecedented. Less than a week after it's July launch, this augmented reality, mobile-exploration app has seen double the engagement of Snapchat and more active daily users than the social media...

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