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SEO for Local Businesses

With Google processing well over 100 billion queries per month, 43% of which are local in nature, it may be safe to say that if you want local customers to find you, you have to invest in SEO- but for many small businesses, Search Engine Optimization can be a...

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A Sensible Checklist for Social Media Managers

The Whole Brain Group created an awesome infographic that represents a sensible checklist for social media managers in 2016. Although we know it’s not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out the steps to take when...

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6 Metrics That Determine Your Offsite SEO

Off-site SEO Just as someone's real-life popularity is determined by what others think of them, a webpage's popularity is determined by what other webpages think of their content. Off-site SEO (also called Off-page SEO) refers to external factors that influence...

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Facebook Video Statistics (2016)

2015 was the year that video exploded on Facebook. By the end of 2015 Facebook reported more than 8 billion daily video views. 2016 looks to be an equally interesting year for video on Facebook as the social media site moves into live streaming video and virtual...

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Why Your Hashtags #Suck! And How To Fix Them..

Using the right hashtags in your social media marketing can make a world of difference when it comes to getting your products or services in front of your target audience. The problem is, you’re most likely using them incorrectly. Kevin Lee, digital...

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How Search Engines Work

With almost one billion websites in existence, the internet stores a vast amount of information, far beyond the limits of any human brain to process or organize. Therefore, we rely on search engines to organize online information in a way that enables us to find...

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Using Graphics to Increase Engagement Online

It's pretty challenging to stand out on social media, isn't it? Every day, millions of blog posts and social media updates are published. So you need yours to cut through the noise. But how?   Using Graphics to Increase Engagement Online Facebook says posts with...

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5 Ways To Get Past the SEO Plateau

We've all seen it. The company that starts out with a strong SEO strategy, putting large amounts of time and effort into building up their ranking in search engines. They start ranking well for competitive keywords and a good share of traffic starts coming from...

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The 13 Different Facebook Ad Types

When you go to create a new Facebook ad, you’ll get to choose only one out of the 13 different Facebook ad types, all of which represent a unique 'focus' for growing your business or page. If you’re just getting started with Facebook advertising, deciding which ad...

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Finding the Right SEO Consultant

SEO can provide companies with tremendous ROI, especially when it's done right and with good intentions. The problem is that there is no governing body to regulate those who call themselves SEO experts or list SEO consulting as a service. We’ve attended countless...

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Best Practices for Using Images in Facebook Advertising

Photos are a powerful way to communicate on Facebook. Fred Perrotta from Kissmetrics has some fantastic advice on best practices for using images in Facebook advertising: The most important part of your ad is the image. You can write the most brilliant copy in the...

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