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All About the Hashtag

Hashtags are like open group discussions around a particular topic. Essentially, they're a word or group of words after the # sign. For instance, people may use #SocialMedia or #FridayFunday. While hashtags originally gained their popularity on Twitter, marketers can...

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LinkedIn Pulse: How It Can Benefit Your Business

The professional publishing platform LinkedIn "Pulse" is somewhat of a new concept, opening to the public in February 2014. Basically, it includes recently self-published, long-form posts from professionals in a "newsfeed". And while these posts resemble blogs, there...

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Is Twitter Losing Traction?

Twitter stock is plummeting (losing more than half it's market value) and their four top executives are leaving. Much like the rest of the world, we wonder about the future of the social media giant.   What's Going On With Twitter? Twitter was a game-changer when...

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Social Media Marketing for Daycare Providers

Whether you're a small business or franchise of a larger company, daycare providers can benefit from social media marketing. The strategy you enlist should reach parents and families who are researching child care centers as well as families who are current customers....

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Facebook Livestream

Facebook has done it again!! Facebook Livestream is taking over the newsfeed and the trend is clear: people love live streaming! Meercat and Periscope are two of the most popular live streaming apps that exist, but the main difference with Facebook Livestream is that...

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Social Media Trends of 2016 (Infographic)

Stay ahead of the social media marketing game by familiarizing yourself with 2016's social media trends and you will reap the rewards. Here's a phenomenal infographic created by CJG Digital Marketing that shows predictions for this year's social media trends. Staying...

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Goodbye Internet Explorer …..(Kinda?)

If you have been paying attention to the news, you most likely heard from several sources (including The Verge and Tech Crunch) that Internet Explorer died….kinda? To sum it up, it’s not dead, but it’s also not alive. With browsers such as as Google Chrome, Firefox,...

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Is PageRank Important?

PageRank is both complex and constantly changing. According to numerous studies, the top three results produced in a search receive over 55% of the clicks, and the first result gets twice as many clicks as the second. Keep in mind that the many search results page...

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What Social Media Sites Should I Be Using for My Business?

The million dollar question. Clients ask us all the time which social media sites they should use in marketing efforts for their businesses, and the reality is that there isn't a one-size-fits-all answer. One thing is true, however, and that is that it's...

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Why Your Business Website Needs a Blog

Are you on the fence about whether or not your business website needs a blog? For most businesses, a blog is the easiest way to share your own content, increase search engine traffic, increase social media presence, and establish your brand. Also, it constantly gives...

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What to Post on Social Media and When to Post It (Infographic)

There are many different opinions regarding when and what to post on social media, mostly because it's different for every industry, time zone, country, etc. However, the main idea is that your visitors and followers are using social media during certain hours. So, if...

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